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Apparently, growing an entire human being isn't challenging enough. The fashion industry has decided pregnant women should also pay twice as much to dress like they're auditioning for a community theater production of Little House on the Prairie. Fashion & Lifestyle | October 27, 2026 | Opinion Congratulations, You're Pregnant. Now Surrender Your Personal Style. I've been thinking about maternity fashion lately, and I've reached a conclusion that probably won't earn me an invitation to Fashion Week: the clothing industry seems to believe that the moment a woman becomes pregnant, she loses her personality, her sense of style, and apparently her constitutional right to wear something that doesn't resemble a decorative pillowcase. I'm not sure exactly when this became an accepted business model. Perhaps there was a secret meeting where fashion executives gathered around an enormous conference table and decided that pregnant women needed three things: el...