GTA 6 Is Marketing Itself Everywhere, Including Inside Your Last Remaining Thought
There was a time when marketing a video game meant buying a page in a magazine, cutting together a television commercial, and persuading a retailer to hang a cardboard warrior near the register. The campaign had edges. You could walk past it. You could turn the page. You could leave the room during the commercial and come back with a sandwich. That charming little age is dead. Grand Theft Auto VI is now being promoted on what Take-Two CEO Strauss Zelnick described as “virtually every social media outlet on Earth,” which is a wonderfully modest way of saying the game intends to occupy every illuminated rectangle within reach of the human nervous system. If your refrigerator has a feed, expect Lucia to appear between the oat-milk reminder and the notification that someone left the freezer open. If your smart toothbrush develops a vertical-video function, I assume Jason will be there, staring into the middle distance while a remixed Tom Petty song plays. And honestly, I respect the scale ...
