OpenAI Tried to Reinvent Shopping. Then Reality Hit “Add to Cart.”
There’s something almost poetic about a company that can simulate human reasoning, generate Shakespearean sonnets on command, and debate philosophy at 3 a.m.—yet still manages to trip over the same digital banana peel that’s been lying in the e-commerce aisle since 1999. Welcome to the saga of OpenAI ’s shopping ambitions—a tale that begins with bold promises, detours through the swamp of “Instant Checkout,” and now re-emerges wearing a more humble, slightly scuffed, but arguably smarter pair of shoes. Because if there’s one thing the internet has taught us, it’s this: selling stuff online is easy… until you try to actually sell stuff online. The Dream: AI as Your Personal Shopper (and Possibly Therapist) At first glance, the idea made perfect sense. You’ve got ChatGPT—an AI that already knows how to: Explain quantum physics like a friendly barista Write your resignation letter with suspicious enthusiasm Recommend vacation spots you’ll never actually book So naturally, t...