Fanatics Studios: When Your Jersey Seller Decides It’s Also Hollywood
There was a time when knowing who sold your team’s jersey was enough. You bought the hat, maybe complained about the price, and moved on with your life. That time is officially dead. Now the company that sells you licensed merch, runs live shopping streams, handles sports betting, moves collectibles, hosts fan events, and quietly tracks your spending habits across all of it has decided something crucial was missing: control of the stories themselves . Enter Fanatics Studios , the newly announced media and entertainment arm of the sports commerce behemoth, launched in partnership with OBB Media . According to the press release—and the carefully curated optimism surrounding it—this joint venture will create films, documentaries, live events, scripted and unscripted series, and “content at the intersection of sports and culture.” Which is corporate shorthand for: we want to own the entire emotional relationship fans have with sports, from purchase to perception . This isn’t just a me...