Why Event Planners Are the Next Generation of Influencers: Because Apparently, Even a Buffet Needs a Personal Brand
The influencer economy has discovered people who actually know how to organize something, and I can't decide whether to applaud or evacuate. Congratulations, Your Wedding Planner Is Now a Thought Leader I remember when event planners were simply people who organized events. They booked venues, coordinated caterers, arranged seating charts, negotiated with vendors, and somehow prevented Aunt Linda from turning a wedding reception into a congressional investigation over why she wasn't seated at the family table. It was respectable work, difficult work, and occasionally work that required the patience of a hostage negotiator. Nobody needed to call it revolutionary. Nobody needed to turn it into a lifestyle movement. And nobody needed to announce that the person ordering chair covers was secretly building the future of cultural influence. But those were simpler times, before society collectively decided that every occupation must eventually become a personal brand. Now I'm bein...
