Google Enters the Portal Wars
Sometimes a picture is worth a thousand words. Sometimes it’s worth a thousand lawsuits , a few panicked earnings calls, and at least one executive quietly Googling, “Can Google legally do this?” Welcome to late 2025, where Google — the company that already knows where you live, what you searched before you bought your last couch, and why you’re suddenly obsessed with air fryers — appears to be flirting with the idea of becoming a real estate portal. Not loudly. Not officially. Just enough to make everyone uncomfortable. And if history has taught us anything, it’s that when Google runs “a small test,” entire industries should probably sit down. The Moment Everyone Pretended Wasn’t Happening At first glance, it looks innocuous. Almost boring. You search for homes. You get listings. You tap on one. There’s a full property detail page. You can request a tour. You can contact an agent. No big deal, right? Except… that’s literally the entire business model of real estate por...