Rocky’s, Retail Darwinism, and the Great American “Everything Must Go” Era
Nothing says late-stage capitalism with a side of melancholy quite like a liquidation banner sandwiched between a subscription pitch and a dividend king teaser. And yet here we are. After 54 years in business, Rocky’s Great Outdoors — a Burton, Michigan institution — is closing its doors. Not bankrupt. Not imploding in scandal. Just… done. A family business that started in 1971 selling motorcycle parts, evolved into a 50,000-square-foot temple of boots and bait, and now joins the ever-growing Hall of Retail Ghosts. Let’s talk about what this actually means — beyond the press release language and the “macro pressures” greatest hits playlist. The Retail Hunger Games Dick’s Sporting Goods didn’t just survive the retail apocalypse — it thrived. Academy Sports + Outdoors ? Also fine. Meanwhile, the list of fallen names reads like a mall directory from 2008: Modell’s Sporting Goods Bob’s Stores Moosejaw Orvis Eastern Mountain Sports The Sports Authority And now...