Insurers Have a New Favorite Phrase: “Show Me Everything”
Once upon a time—not even that long ago, honestly—renewing insurance felt like updating a driver’s license photo. A few forms, some polite back-and-forth, mild annoyance, and then voilà: coverage bound, crisis postponed. Those days are over. Thoroughly. Irrevocably.
Welcome to the modern insurance market, where underwriters are no longer content with your word, your spreadsheet from 2019, or your lovingly vague assurances that “we take risk seriously.” Today’s insurers want receipts. They want footnotes. They want process diagrams, governance structures, cultural proof, and probably a blood sample if you hesitate too long.
According to new market findings from Alliant Insurance Services, insurers across nearly every major sector have collectively decided that the old level of disclosure is no longer cute, no longer sufficient, and definitely no longer insurable.
This is not a gentle tightening. This is a structural shift in how risk is priced, evaluated, and—crucially—trusted.
The Underwriting Vibe Shift No One Asked For (But Everyone’s Getting)
Underwriters have entered what can only be described as their forensic era.
They’re no longer asking, “Do you have controls?”
They’re asking, “How do your controls work on a Tuesday at 3:47 p.m. when your senior engineer is on vacation and the vendor portal times out?”
Across aviation, construction, cyber, healthcare, financial institutions, real estate, transportation, and public entities, the message is remarkably consistent:
If you can’t explain your risk in detail, don’t expect favorable terms.
Pricing pressure? Still there.
Capacity constraints? Absolutely.
Higher retentions? You bet.
Coverage carve-outs? Naturally.
But the real shift is psychological. Insurers are no longer playing defense. They’re playing interrogation.
And frankly, they’ve earned the right.
Why This Is Happening (Hint: It’s Not Just Inflation)
Let’s clear something up: this isn’t underwriters being “difficult” for sport. This is underwriters reacting to a decade of accumulated surprises they’re no longer willing to subsidize.
Consider the recent greatest hits:
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Cyber losses that behaved nothing like the models
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Construction defect claims that metastasized over time
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Healthcare liability trends fueled by staffing shortages
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Climate-driven losses that refuse to stay in neat actuarial boxes
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Public entities discovering that “once-in-a-generation” events now happen every other year
Insurance is fundamentally about predictability. The modern risk environment has been aggressively unpredictable.
So insurers are doing the only thing they can: shifting uncertainty back to the insured.
If risk is opaque, it’s expensive.
If risk is poorly documented, it’s restricted.
If risk is hand-waved, it’s declined.
The Era of “Trust Us” Is Officially Over
One of the most uncomfortable truths in the Alliant findings is this: what worked last year no longer works.
Risk disclosures that passed muster in previous renewal cycles are now treated like outdated passports. Underwriters aren’t impressed by continuity. They’re impressed by evidence of evolution.
Alexandra Littlejohn, executive vice president and senior managing director at Alliant P&C, put it plainly: risk managers need to adjust earlier in the renewal process—and come armed with far more detail than before.
Translation: if your renewal strategy is “we’ll explain it when they ask,” you’re already behind.
Underwriters Now Want to Understand Your Behavior, Not Just Your Balance Sheet
This might be the most underappreciated shift happening right now.
Insurers aren’t just asking:
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What are your exposures?
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What are your limits?
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What are your loss runs?
They’re asking:
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How do decisions get made?
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Who owns risk internally?
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What happens when controls fail?
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How do near-misses get handled?
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Is risk management embedded—or ornamental?
In other words, underwriting has moved from static data to organizational anthropology.
Your policies, procedures, and controls are no longer theoretical artifacts. They’re being evaluated as living systems. And if those systems look performative—or worse, neglected—expect friction.
Sector by Sector: Same Pressure, Different Pain
While the pressure is universal, the stress points vary.
Cyber:
You don’t get to say “we have cybersecurity” anymore. You have to explain segmentation, incident response timelines, MFA enforcement, vendor risk, and employee training—with proof.
Construction:
Project controls, subcontractor oversight, contractual risk transfer, and safety culture are now front-and-center. “We’ve always done it this way” is not a control.
Healthcare:
Staffing ratios, clinical governance, patient safety protocols, and cyber resilience are being scrutinized together—not separately.
Financial Institutions:
Governance, compliance infrastructure, third-party risk, and operational resilience are under the microscope, especially for mid-market players who grew faster than their controls.
Public Entities:
Transparency, continuity planning, and loss prevention programs are no longer optional gestures. They’re underwriting prerequisites.
Different sectors. Same conclusion: explain your risk like it actually exists.
The New Renewal Timeline: Earlier, Longer, Louder
Another subtle but critical change: timing.
Renewals used to be transactional events. Now they’re extended conversations—sometimes negotiations—that begin months earlier than organizations are used to.
Why? Because insurers don’t want surprises at the eleventh hour. And neither should you.
Littlejohn emphasizes proactive engagement:
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Early data sharing
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Early narrative framing
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Early identification of problem areas
This isn’t busywork. This is strategic positioning.
The organizations that control the story of their risk early are the ones that retain leverage when terms are finally offered.
“More Information” Isn’t Bureaucracy—It’s Currency
Let’s address the eye-rolling elephant in the room.
Yes, the requests feel excessive.
Yes, the questionnaires are longer.
Yes, the follow-up questions multiply.
But here’s the uncomfortable reality: information is now underwriting currency.
In a constrained market, insurers allocate capacity to risks they understand. Not risks they like. Not risks that sound confident. Risks they can model with reasonable confidence.
The more precise your disclosures, the more optionality you preserve:
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Better pricing discussions
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More flexible retentions
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Fewer exclusions
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Broader carrier participation
Opacity doesn’t just irritate underwriters. It narrows your market.
Risk Management Has Officially Left the Basement
For years, risk management lived in a strange corporate limbo. Important, yes—but often underfunded, understaffed, and brought in late.
That model is collapsing.
Insurers are effectively forcing organizations to elevate risk management from a compliance function to an operational one. Culture, processes, and accountability now matter as much as limits and deductibles.
This isn’t insurers being philosophical. It’s insurers protecting capital.
If risk management is siloed, reactive, or symbolic, underwriting terms will reflect that reality.
What Smart Organizations Are Doing Right Now
The companies navigating this environment best are not scrambling. They’re adapting deliberately.
They’re:
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Conducting internal risk self-assessments before renewals
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Documenting controls in plain language
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Mapping exposures across operations, vendors, and technology
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Aligning leadership around risk ownership
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Treating renewals as strategic exercises, not paperwork drills
They’re also partnering closely with brokers who understand how underwriters are thinking—not just what they’re charging.
The Quiet Truth: This Is the New Normal
If you’re waiting for underwriting standards to “loosen back up,” you may be waiting a while.
The market isn’t temporarily strict. It’s structurally more demanding.
Loss volatility, systemic risk, and complexity aren’t receding. Insurers are adapting accordingly. And they’re doing it by raising the bar on what qualifies as an insurable risk.
The organizations that adjust will find coverage. The ones that don’t will find surprises—often expensive ones.
Final Thought: Transparency Isn’t Optional Anymore
The takeaway from Alliant’s findings is not that insurance is broken or hostile. It’s that ambiguity is no longer subsidized.
Insurers want clarity.
They want credibility.
They want to understand not just what your risks are—but how you live with them.
That may feel invasive. It may feel exhausting. But it’s also an opportunity.
Because in a market where everyone is being asked to show more, the organizations that actually know their risk will stand out fast.
And in underwriting, standing out—for the right reasons—still matters.
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